Links 🖇️
- Website: clean-age.com
- Socials:
- Deck: https://drive.google.com/file/d/1Yf5i57hjH2TP3LYE-4KDaGi7x9t-hTex/view?usp=sharing
Journey ⛰️
Clean Age, founded in 2020 by Rachel Peters (ex-P&G, Unilever), is Cincinnati’s answer to teen personal care. Its AHA-powered deodorants, body sprays, and toothpaste tablets—free of aluminum, baking soda, and excess plastic (42% less)—target the $10B+ market with 6 scents (Citrus, Oasis, more). With $1.9M raised (2024 Seed), $158K in 30-day sales (90% wholesale), and 1,050+ stores (Walmart, Target, Kroger), all Ohio-made and manufactured at a revamped Colerain Ave warehouse. A $1M Seed+ round (April 2025) to fuel Sprouts, Albertsons, and DTC growth, blending teen vibe with eco-care.
Location 🗺️
HQ: 2108 Colerain Ave, Cincinnati, OH 45214
Leadership 🤼
Contact: rachel@clean-age.com | (513) 259-7664
- Rachel Peters (CEO & Founder)
- Brady DeLong (VP of Operations)
- Anna Grace Kirkland (Director of Retail Sales)
- Michael Schwarber (Warehouse Manager)
Alignment 💫
Stage: Seed (post-$1.9M raise, early traction, Seed+ starting April 2025)
Industry: Sustainable Personal Care
Key Achievements:
- $1.9M Seed Round (2024) at a $5M cap with 10% discount, led by Cintrifuse Capital (LPs: Kroger, P&G)
- Distribution: 1,050+ stores including Walmart, Target, Kroger, Fred Meyer, Urban Outfitters
- Sales: $158K trailing 30-day revenue (as of April 2025), 90% wholesale
- Product Line: 6 AHA deodorant scents, 6 new AHA body sprays launching 2025
- Sustainability: 100% Ohio manufacturing, 42% less plastic packaging
- Community Impact: Renovated warehouse in blighted Cincinnati neighborhood
Upcoming Milestones:
- Seed+ Round: $1M raise closing Q3/Q4 2025 (10% discount, $5M valuation)
- Retail Expansion: Launching in Sprouts (Sept 2025) and Albertsons (Oct 2025)
- E-Commerce Growth: DTC website redesign + partnerships with Target.com and Walmart.com (2025)
- Promotions: 2025 promo blitz kicks off with Earth Day $2.50-off scans, followed by Pride, Back-to-School, and Holiday Gifting
Round Details 💰
- Target: $1M (Seed+)
- Closed: $1.9M (Seed, closed 2024)
- Co-investors: Cintrifuse Capital (Cincinnati), Kroger, P&G as notable LPs
- Round Open: April 2025
- Round Close: TBD (Q3/Q4 2025 likely)
- Valuation: $5M (Seed+), 10% discount
Asks 🙋
- Ohio and CPG investors to participate in current Seed+
- Introductions to major DTC and retail buyers
- Marketing expertise for DTC and college programs
- Introductions to global consumer brands
Ohio Deal Portal 